PROBLÈME RÉSOLU

Customer engagement & sales boost thanks to
unique experiential concept stores

Coca-Cola

CHALLENGE

How to boost sales thanks to Coca-Cola experiences in retail?

RESULTS

Sales
+92%

BRIEF

How to boost sales thanks to
Coca-Cola experiences in retail?

CONTEXT

During summer 2016… France hosts UEFA Euro 2016™.
A lot of travelers will go in train stations and airports.
A great opportunity to boost business thanks to Coke In Stores.

CREATIVE CONCEPT

« Coke In Store » Digital Experience

Creative & playful digital experiences in-store, to make travelers « smile » while waiting.

 

Updated & new digital experiences in 3 new touchpoints.

Gare de Marseille Saint-Charles  —  Gare de Lyon, Paris  —  Aéroport Orly Ouest

SOLUTION

Start with pilot project.

In 2013, the playgrnd* bring a innovative digital experience in store, where store’s walls are now covered with interactive experiences.

  • Ubiquity: connected contents related to summer, which allow travelers to get curated content from social networks related to their destination
  • PhotoBooth: immortalize this vacation leave on a postcard full of happiness
  • Canibal®: connect this recycling-collector machine in order to make travelers aware of their environmental impact
  • Digital MenuBoards: display digital menus depending time during the day

Updated & new digital experiences in 3 travel retail environments.

  • Ubiquity: connected contents related to summer, which allow travelers to get curated content from social networks related to their destination
  • PhotoBooth: personalized souvenir postcard with football accessories related to the country of travelers choice (and support)
  • Juggling: allows consumers to become the French Champion of digital juggling, thanks to a playful gameplay in solo or multiplayer,
  • Digital MenuBoards: display digital menus depending time during the day
  • Power Zone: smartphones charge ports
RESULTS
Consumers engagement & sales boost thanks to unique concept stores Coca Cola
Consumers engagement & sales boost thanks to unique concept stores Coca Cola
Consumers engagement & sales boost thanks to unique concept stores Coca Cola

Jongles Mania

Almost 80 000 virtual juggles.

Consumers engagement & sales boost thanks to unique concept stores
PARUTIONS PRESSE
Le Figaro
LSA Conso
Cokecce
RÉSULTATS
  • + 93% Sales (vs same period in 2012)
  • + 92% Turnover (vs same period in 2012)
  • More than 12 000 smiles (photobooth)
  • More than 8H of original content
  • More than 1 500 curated contents

Expérience Client

Transformer l’entreprise « centrée sur le produit » en une entreprise agile « centrée sur l’humain », et accompagner le changement afin de délivrer les meilleurs standards tout au long des parcours clients.

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Expérience Digitale

Offrir une nouvelle valeur sur les parcours, grâce à des services et produits digitaux innovants et évolutifs, générateurs de nouvelles sources de revenus.

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Experience de Marque

Amplifier l’engagement grâce à la création d’expériences de marque omnicanales divertissantes, utiles, singulières et durables.

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