PROBLEM WE SOLVED

Lift conversion during a B2B event, thanks to a fully immersive experience.

Coca-Cola

CHALLENGE

How to make Coca-Cola customers strong partners for UEFA Euro 2016™, 14 months prior the event?

CONTEXT

Coca-Cola activation plan was only a project at this stage.
We had 6 weeks to prepare the event.

CREATIVE CONCEPT

Fan for a day

Make event attendees experience the future (digital & IRL) fan journey that Coca-Cola will bring to life for UEFA Euro 2016™.

SOLUTION

Meet Jean.

Jean is 22yo. He is a huge football fan. For the UEFA Euro 2016™, he will travel to French cities in order to live deeply the competition. Jean was our source of inspiration.

We had imagined for him the experiences Coca-Cola only could bring him at any touchpoints, along his journey.

Coca Cola - Lift conversion during a B2B event, thanks to a fully immersive experience

Make it happen

Coca Cola - Lift conversion during a B2B event, thanks to a fully immersive experience

Full user journey coverage

De l’aéroport jusqu’au stade, par le centre ville, le parc, le supermarché, l’appartement ou encore la Fan Zone… c’est tout le parcours du Fan qui est reconstitué dans un décor grandeur nature, immersif et connecté, installé dans le salon Elyseum du Stade de France.

Results

Coca Cola - Lift conversion during a B2B event, thanks to a fully immersive experience
IMPACT

Genuine digital+IRL experiences along 9 steps journeys (on trade, off trade, airport, city x2, appartment, fanzone, stadium, park)

  • 4 days events, average 45 min journeys
  • Original & Innovative omnichannel connected experiences:
  • Fan App (pre-order, find hotspot, get & share content, selfie module)
  • Fan Map (find live Coca-Cola hot spots around you)
  • Beacons (push offers in off trade)
  • Second Screen with Shazam
  • Digital Pronostic Game on JC Decaux network
  • Virtual Reality
RESULTS
  • Genuine digital+IRL
  • 4 days events, average 45 min journeys
  • Original & Innovative omnichannel connected experiences:

Customer experience

Moving from a product to a customer centric company and drive the change to deliver the best standards along the customer journey.

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Digital experience

Delivering new value along the customer journey, thanks to innovative and scalable digital products and services.

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Brand experience

Leveraging engagement by creating the most entertaining, useful, responsible, and genuine brand experiences.

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