Problem we solved

Spreading the “french way of life”

1644 Blanc

CHALLENGE

How to raise 1664 Blanc awareness worldwide when markets have a heterogeneous premium beer culture and maturity?

RESULTS

Awareness
+50%
(vs N-1)

SOLUTION

A global and digital oriented communication strategy for a French born beer, inviting consumers to “Taste the French Way of Life”.

Global digital ecosystem

Creation of the global digital ecosystem, including international website (and country roll-out).

Design of the contents related to brand story, know-how, and « The French Way of Life » territory (brand content).

Engage our targets

Deployment of consumer oriented contents (social, magazine, films…) in order to engage our targets and raise the new brand image.

Coherence

Production of “guidelines” (editorial, verbal chart, web social, retail, event…) dedicated to countries in order to coherently contribute to brand awareness and develop local contents.

Film

Creation & Production of TVC + Digital:
“The French Way Of Life” – 1664 Blanc
1x80s, 2x30s, 3x15s, 3x6s

IMPACT

+50% awareness (vs N-1)
+22% CA (vs N-1)
8M+ views on Youtube (excluded TV & China)
Instagram Reach x2 and Facebook Reach x1,5 (vs N-1)
12 countries launched local activations (in September 2018)

 

PARTNER

Pixelis

Customer Experience

Moving from a product to a customer centric company and drive the change to deliver the best standards along the customer journey.

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Digital Experience

Delivering new value along the customer journey, thanks to innovative and scalable digital products and services.

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Brand Experience

Leveraging engagement by creating the most entertaining, useful, responsible, and genuine brand experiences.

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