Problem we solved
Spreading the “french way of life”
How to raise 1664 Blanc awareness worldwide when markets have a heterogeneous premium beer culture and maturity?
Global digital ecosystem
Creation of the global digital ecosystem, including international website (and country roll-out).
Design of the contents related to brand story, know-how, and « The French Way of Life » territory (brand content).
Engage our targets
Deployment of consumer oriented contents (social, magazine, films…) in order to engage our targets and raise the new brand image.
Production of “guidelines” (editorial, verbal chart, web social, retail, event…) dedicated to countries in order to coherently contribute to brand awareness and develop local contents.
+50% awareness (vs N-1)
+22% CA (vs N-1)
8M+ views on Youtube (excluded TV & China)
Instagram Reach x2 and Facebook Reach x1,5 (vs N-1)
12 countries launched local activations (in September 2018)