Create value form
digital products & services.

Experience = Business

We support companies in their digital experience (DX), service design approach and digital innovation.

Our goals: create value while answering to customers & user needs along their journeys, as well as improving companies performances and generating new revenues.

Our methodologies implement a “human centered” innovation approach, driven by companies’ genuine vision and assets.

For each mission, we get together our clients and the best talents in the fields of ethnography, sociology, data, consulting, design and technology, to define, shape, design, prototype and scale digital services & products which will bring value for today and tomorrow.

Service Design

Thinking far and innovating the future by always putting the “human” at the heart.

Product Design

Delivering the best standards in user experience (UX) on any digital and “In Real Life” touchpoint.

Test & Learn

Scaling digital initiatives with users, thanks to qualitative and quantitative approach, and continuous improvement.

Extract of problems we solve

Design digital services to enhance customer experience.

Digitalize company processes.

Define digital innovation strategy.

Determine new business models.

Increase existing digital product performances.

Strengthen design process thanks to design systems.

Deploy human centered methodologies.

Coach teams on Lean UX.

Support POC industrialization.

Example of DX problems we’ve solved.

Got a DX problem to solve?

It always starts with a problem to solve. Each of our clients has different needs.
And it is only natural that we design the best fitting methodology for them.


“playgrnd* is not just a vendor, but our trusted Customer Experience partner. They have a unique CX/UX expertise and commitment to excellence. World class in many ways!”

Richard Baazi Vice President-Global Customer Experience, Alliance Laundry Systems

“playgrnd* is a wealth of CX/UX expertises, in complementary ways, that addresses bold and substantiated convictions which always stimulates us to challenging our assumptions, but with goodwill and cheerfulness. We consider playgrnd* as our true and valued partner. It is while working with its team that I really experienced the collective intelligence.”

Marie-Cécile Hild Brun Head of Customer Experience, Cofidis

“More than an agency, playgrnd* is an integrated brand experience eco-system committed to deliver creative, efficient and inspiring solutions beyond expectations. A top class partner to drive your customer success.”

Alois Bohelay-Soule Head of Marketing & Communication, Masteris

“Collaborating with playgrnd* opened new paths in our CX journey. Thanks to their exploration and deep understanding of our business, playgrnd* came up with a tailored solution that helped us swiftly improve customer satisfaction and our CX in general.”

Philippe Bisch
Philippe Bisch Development Manager at JA Delmas (Caterpillar)


Business Strategy


Service Design
Product Design
In-Store experience
Prototype & POC
Lean UX


Campaign & Activation
Social media & Influence