Improve company performance thanks to customer experience.

Experience = Business

We support companies in the strategy, the design, and the deployment of the experience they offer to their customers and employees.

Our goals: generate impact and boost business performances.

Our proven methodologies, constantly improved, allow us to seize and analyse opportunities to create value, at each step of the journeys, on each touchpoint, at every level of the relation, in order to define and deploy the most appropriate and concrete actions plan, while helping our clients to transform themselves into “Human Centered” companies.

For each mission, we get together our clients with the best talents in the fields of ethnography, sociology, data, consulting, design and technology, to deploy the best experience standards inspired from a genuine vision, for today and tomorrow.


Moving from a product centric to a customer centric company and drive the change to deliver the best standards along the customer journey.


Align customer experience on the new standards and fight against the new entrants.


Anticipate the future thanks to innovating services creating new value for customers as well as companies.

Examples of problems we solve.

Understand customer dissatisfaction reasons.

Setup measurement tools of the customer experience quality.

Define the customer experience strategy (Now, New, Next).

Transform company culture towards “Human Centric” approach.

Deploy continuous optimization methodologies and processes.

Map today's customer journeys, and design journeys for tomorrow and the day after.

Identify the most appropriate governance to drive the change regarding customer experience.

Got a CX problem to solve?

It always starts with a problem to solve. Each of our clients has different needs.
And it is only natural that we design the best fitting methodology for them.


“playgrnd* is not just a vendor, but our trusted Customer Experience partner. They have a unique CX/UX expertise and commitment to excellence. World class in many ways!”

Richard Baazi Vice President-Global Customer Experience, Alliance Laundry Systems

“playgrnd* is a wealth of CX/UX expertises, in complementary ways, that addresses bold and substantiated convictions which always stimulates us to challenging our assumptions, but with goodwill and cheerfulness. We consider playgrnd* as our true and valued partner. It is while working with its team that I really experienced the collective intelligence.”

Marie-Cécile Hild Brun Head of Customer Experience, Cofidis

“More than an agency, playgrnd* is an integrated brand experience eco-system committed to deliver creative, efficient and inspiring solutions beyond expectations. A top class partner to drive your customer success.”

Alois Bohelay-Soule Head of Marketing & Communication, Masteris

“Collaborating with playgrnd* opened new paths in our CX journey. Thanks to their exploration and deep understanding of our business, playgrnd* came up with a tailored solution that helped us swiftly improve customer satisfaction and our CX in general.”

Philippe Bisch
Philippe Bisch Development Manager at JA Delmas (Caterpillar)


Business Strategy


Service Design
Product Design
In-Store experience
Prototype & POC
Lean UX


Campaign & Activation
Social media & Influence