Experience = Business.
We support brands in the strategy, creation, design and deployment of the omnichannel experience they offer to their customers and consumers.
Our goals, create impact and leverage engagement.
Our proven creative methodologies, constantly improved, rely on a deep understanding of “humans” at each step of their journey, on each touchpoint, at every level of the relation, combined to genuine and singular brands’ playgrounds.
For each mission, we get together our clients and the best talents in ethnography, strategic planning, data, creation, consulting, design, technology and production, in order to co-create the most entertaining, useful, responsible, and genuine brand experiences.
Put brand DNA at the heart of genuine contents, adapted to consumers usages and cleverly distributed along their journeys.
Integrate the digital routine of consumers and bring value.
Retail & “In Real Life”
Reinvent the role of the point of sale within the omnichannel journey, and enrich experience.
Extract of problems we solve.
Generate engagement thanks to connected event.
Setup CRM program.
Create innovative brand experience in store.
Redesign shopper journey in retail.
Create and produce digital content program.
Design brand's digital ecosystem.
Optimize digital acquisition performances.
Define "social media" guidelines.
Revamp brand plateform.
A few examples of BX problems we have solved.
“playgrnd* is not just a vendor, but our trusted Customer Experience partner. They have a unique CX/UX expertise and commitment to excellence. World class in many ways!”
“playgrnd* is a wealth of CX/UX expertises, in complementary ways, that addresses bold and substantiated convictions which always stimulates us to challenging our assumptions, but with goodwill and cheerfulness. We consider playgrnd* as our true and valued partner. It is while working with its team that I really experienced the collective intelligence.”
“More than an agency, playgrnd* is an integrated brand experience eco-system committed to deliver creative, efficient and inspiring solutions beyond expectations. A top class partner to drive your customer success.”
“Collaborating with playgrnd* opened new paths in our CX journey. Thanks to their exploration and deep understanding of our business, playgrnd* came up with a tailored solution that helped us swiftly improve customer satisfaction and our CX in general.”
Prototype & POC
Campaign & Activation
Social media & Influence