Create omnichannel engagement.

Experience = Business.

We support brands in the strategy, creation, design and deployment of the omnichannel experience they offer to their customers and consumers.

Our goals, create impact and leverage engagement.

Our proven creative methodologies, constantly improved, rely on a deep understanding of “humans” at each step of their journey, on each touchpoint, at every level of the relation, combined to genuine and singular brands’ playgrounds.

For each mission, we get together our clients and the best talents in ethnography, strategic planning, data, creation, consulting, design, technology and production, in order to co-create the most entertaining, useful, responsible, and genuine brand experiences.


Put brand DNA at the heart of genuine contents, adapted to consumers usages and cleverly distributed along their journeys.


Integrate the digital routine of consumers and bring value.

Retail & “In Real Life”

Reinvent the role of the point of sale within the omnichannel journey, and enrich experience.

Extract of problems we solve.

Generate engagement thanks to connected event.

Setup CRM program.

Create innovative brand experience in store.

Redesign shopper journey in retail.

Create and produce digital content program.

Design brand's digital ecosystem.

Optimize digital acquisition performances.

Define "social media" guidelines.

Revamp brand plateform.

A few examples of BX problems we have solved.

Got a BX problem to solve?

It always starts with a problem to solve. Each of our clients has different needs.
And it is only natural that we design the best fitting methodology for them.


“playgrnd* is not just a vendor, but our trusted Customer Experience partner. They have a unique CX/UX expertise and commitment to excellence. World class in many ways!”

Richard Baazi Vice President-Global Customer Experience, Alliance Laundry Systems

“playgrnd* is a wealth of CX/UX expertises, in complementary ways, that addresses bold and substantiated convictions which always stimulates us to challenging our assumptions, but with goodwill and cheerfulness. We consider playgrnd* as our true and valued partner. It is while working with its team that I really experienced the collective intelligence.”

Marie-Cécile Hild Brun Head of Customer Experience, Cofidis

“More than an agency, playgrnd* is an integrated brand experience eco-system committed to deliver creative, efficient and inspiring solutions beyond expectations. A top class partner to drive your customer success.”

Alois Bohelay-Soule Head of Marketing & Communication, Masteris

“Collaborating with playgrnd* opened new paths in our CX journey. Thanks to their exploration and deep understanding of our business, playgrnd* came up with a tailored solution that helped us swiftly improve customer satisfaction and our CX in general.”

Philippe Bisch
Philippe Bisch Development Manager at JA Delmas (Caterpillar)


Business Strategy


Service Design
Product Design
In-Store experience
Prototype & POC
Lean UX


Campaign & Activation
Social media & Influence