A new playground for brands

Consumers’ behaviors have definitely changed. Traditional advertising is definitely no more synonym of ROI, and the GRP is still decreasing… towards 0? Buzz (Noise) was good, but how to measure its relevance: is the message well perceived? 

Brands need to define new communication ecosystems to reach their consumers.  And those new ecosystem will  need to be “consumers-centric”.

What are the key elements for brands to succeed in their communication? What do those consumers expect? 

“Entertain, interact, Engage.”

Powerful brands are new playgrounds for consumers, in which they will be able to:

• Entertain themselves (through brand’s core values), 
• Interact with others (and the brand),
• Engage themselves (and their followers).

and finally deeply experience the brand, in order to reinforce a trustable relation with it. 

Content is key.

“Share your story.”

This is the aim of playgrnd*. 
playgrnd* is a one-stop-shop communication agency, specializing in content marketing, digital, and branding. We help brands enhancing their communication through Brand(ed) Entertainement, Brand(ed) Content and Advertainment.

Welcome to playgrnd*! 

Shall we play together? 

Erwan Gringoire.
C.E.O.