Which online sales strategy should be implemented to simplify the daily life of multiple usage « building professionals », and strengthen their link with the number one construction materials distribution network?


When it’s about rethinking the online sales experience of points of sale and with a products catalog, instead of putting bulldozers into place, at the playgrnd* we prefer to observe, analyse, optimise the best and then build.

User testing, analytics, interviews, personas, design thinking workshops, AB testing… thanks to a made to measure tool-kit, our strategy could only match the level of the challenge.

Entirely imagined to be used during every step of the path, the new interfaces of the pointp.fr website offer an integrated experience in the daily lives of construction professionals, regarding both product purchase and access to content and exclusive services.


  • Strategy / Consulting

  • Service Design

  • UX / UI

  • Product Coordination

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Morgiane Maglouli — Project Manager
Lucie Estevez Barros — Project Manager
Chloé Pirajean — Account Manager
Maxime Fabas — UX Design
Judith Aquiem — UX Design
XXXX — UX Design 
Leo Robin — UI Design
Erwan Gringoire — Board Manager
AB Testing — AB Tasty