New digital & content ecosystem for the modern PAULE KA’s woman

PROBLEM WE SOLVED

New digital & content ecosystem for the modern PAULE KA’s woman

Paule Ka

CHALLENGE

Create and maintain a true and lasting relationship between PAULE KA and its customers, while celebrating PAULE KA’s woman.

RESULTS

NLS
+???%
(vs N-1)

Paule Ka
Paule Ka
Paule Ka
CONTEXT

In a strategy of internationalisation of the brand and the development of its shops’ network, premium brand PAULE KA wants to set up a brand new ecosystem.

Paule Ka
SOLUTION

Development of PAULE KA’s digital ecosystem with PAULE KA Woman at the center, including

  • Redesigning the brand website
  • SEO and SEM campaigns
  • Community management actions (Facebook, Twitter and YouTube)
  • Shooting of the Spring-Summer 2012 collection for the e-commerce catalog
Paule Ka

Our Role & Deliverables

  • Redesigning PAULE KA’s website
  • Development of PAULE KA’s e-shop
  • Community management actions (Facebook, Twitter and YouTube)
  • Shooting of the Spring-Summer 2012 collection for the e-commerce catalog
  • Shooting of video capsules for new collections
Paule Ka

Customer experience

Moving from a “product” to a “customer centric” company and drive the change to deliver the best standards along customer journeys.

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Digital experience

Delivering new value along the customer journey, thanks to innovative and scalable digital products and services.

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Brand experience

Leveraging engagement by creating the most entertaining, useful, responsible, and genuine brand experiences.

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