Coupe de France POINT.P des ESC
How to develop business school students’ interest and increase Point.P’s brand reputation, when the target finds the group’s image outdated?
The playgrnd* was asked to create and animate a community around the competition. The different display components (Facebook app, key moments live broadcasting…) allowed to federate all the competitors (players, supporters, organizers…) physically and digitally.
Chloé Pirajean — Account Manager
Lucie Estevez Barros — Project Manager
Erwan Gringoire — Board Manager
Bastien Joseph — Community Manager
Quarterback — Sports Competition Coordination