French Cup POINT.P of ESC

Coupe de France POINT.P des ESC
"Trophy fans" 
for Point.P

Question

How to develop business school students’ interest and increase Point.P’s brand reputation, when the target finds the group’s image outdated?

Answer

The playgrnd* was asked to create and animate a community around the competition. The different display components (Facebook app, key moments live broadcasting…) allowed to federate all the competitors (players, supporters, organizers…) physically and digitally.

Mission

  • Strategy

  • Project Management

  • Design

  • Community Management

  • Live Videos (capture & broadcast)

coupe de france point p esc - playgrnd 1coupe de france point p esc - playgrnd 1
coupe de france point p esc - playgrnd 5coupe de france point p esc - playgrnd 5
coupe-de-france-point-p-esc---playgrnd-7coupe-de-france-point-p-esc---playgrnd-7
coupe-de-france-point-p-esc---playgrnd-8coupe-de-france-point-p-esc---playgrnd-8

Dream-Team

Chloé Pirajean — Account Manager
Lucie Estevez Barros — Project Manager
Erwan Gringoire — Board Manager
Bastien Joseph — Community Manager
Quarterback — Sports Competition Coordination