Coke Eurolab

Eurolab
for Coca-Cola

Question

How to federate Coca-Cola’s B2B clients around the UEFA Euro 2016TM, 14 months before the event?

Answer

Welcome to the Eurolab! Completely immersed in a fan’s path, the guests will be able to live the innovative and connected brand experiences planned by Coca-Cola during the UEFA Euro 2016™.

From the airport to the stadium, trough the town centre, the parc, the supermarket, an apartment or the Fan Zone… the entire Fan path is rebuilt in an immersive, connected and full-scale decor, set up in the Elyseum lounge at the Stade de France.

Equipped with a smartphone, each guest can live a fan’s experience, and at each touchpoint along the path, experience Coca-Cola’s activations, through mobile apps and technology installed throughout the entire path (interactions with urban furniture, beacons, Occulus Rift, social web, second screen content…).

Mission

  • Strategy / Consulting

  • Conception

  • Creative technology

  • Architecture / Scenography

  • Event production

  • Digital production

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Dream-Team

  • Chloé Pirajean — Account Manager 

  • Morgiane Meglouli — Project Leader

  • Erwan Gringoire — Conception & Consultancy

  • Leo Robin — UI Designer

  • Sebastien Nait-Merabet — Motion Designer

  • Rodolphe Marcotte — Copyrighter

  • Soixante Circuits — Technical Production

  • Tetro — Scenography