The Business Factory

L'Atelier Business
for leboncoin

Question

How to place leboncoin’s new « Self Service Advertising » product in artisans’ and small/medium businesses’ everyday life?

Dispositif

Artisans, food truck chefs, car dealers, beauticians, carpenters, computer repairers… all these people who are passionate about their jobs aren’t necessarily about the Internet. Our solution, built around the creation of « L’Atelier Business » and backed-up by a dedicated content strategy, makes online advertising accessible to all these profiles.

Mission

  • Editorial strategy

  • Branding

  • Visual identity

  • Verbal identity

  • Content production

  • UX / UI

  • Digital production

PrintPrint
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Team

Johann Ouaki — Strategist
Mickaël Guidot — Project director
Juliette Faure Geors — Account Manager 
Erwan Gringoire — Account Manager 
Akrloab — Branding
Chloé Lobre — UX
Lucie Dubucs — AD/UI
Rodolphe Marcotte — Copyrighter
Alexandre Avram — Motion Designer
Sebastien Nail-Merabet — Motion Designer
Philippe Servent — Photographer
Charlène Colloca — Audiovisual Production & Journalism
Thomas Colson — Lead Dev